Apple has denied claims it tracks the movements of its iPhone and iPad customers but says it will cut the amount of data the devices store.
Apple says it is cutting the size of its location database
The company has issued a statement saying it does not follow the location of devices but said it will provide a software update that stores less information.
It follows a public outcry last week when research by two British computer programmers stated that Apple was using Wi-Fi networks and mobile phone masts to log users' movements.
"Apple is not tracking the location of your iPhone," the company said on Wednesday. "Apple has never done so and has no plans to ever do so."
However, the technology giant said its iPhone's keep "a database of Wi-Fi hotspots and cell towers around your current locations to help your iPhone rapidly and accurately calculate its location when requested".
They stated that this information is then transferred to iTunes everytime the owner synchs their phone, meaning anyone with access to the computer can then view the information.
The pair said: "By passively logging your location without your permission, Apple have made it possible for anyone from a jealous spouse to a private investigator to get a detailed picture of your movements."
In response, Apple plans to release a new software update that would cut the size of the wireless hotspot location database stored on its iPhones, and stop backing up that information.
The software will be released in the next few weeks, it said.
Privacy advocates sharply criticised Apple with many people calling for it to explain its policy.